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Success Stories

Iraqi automotive pioneer’s digital boost empowers employees and enhances operations

March 4, 2020

What began as simple trading of transportation vehicles in the 1960s grew to become the leading group in the automotive sector in Iraq. Sardar Group, in a bid to boost business via digital transformation, implemented Office 365 E3 to better serve its customers and employees. The bid paid off, and Sardar Group not only boosted operational performance, it increased employee engagement while enhancing data security. Combining the most advanced IT techniques with the values of a family-run business—based on sustainable growth, compliance, and positive social impact—Sardar has created a company culture that embraces innovation, open-mindedness, and employee empowerment while transforming itself into a corporate organization.

Digital transformation is sparking up all over the Middle East, and companies in the region are increasingly leaning on their IT teams to drive this revolution. However, according to Mohammed Ali Al-Ghaithi, IT & DMS Manager at Sardar Group, for digital transformation to become sustainable, it’s not just about investing technologically. It’s about developing a strategy, processes, and skills matched by a vision that empowers the whole company, from management to end user.

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Sardar Group


Country: Iraq

Industry: Automotive

Customer size : Medium(50-1000employees)

Customer profile

Born with an inspiration to constantly innovate, Sardar Group Companies represents world-renowned automotive brands and heavy construction equipment and machinery in Iraq, Jordan and Dubai.

Software and services

Microsoft Office 365 E3 Microsoft Azure

See the case study here!